Flyers or leaflets are handy items used to reach to a large number of masses at one time. They contain details and serve as reference items for further correspondence. Leaflets or flyers can be single leaf, in cut outs or can be more elaborated in the form of brochure.
Ada tiga bagian utama dari sebuah brosur:
1. Read Me : Does the viewer decide to read it from one to all. Does the text and copy have an appeal to let the viewer decide to read it all.
2. Quick Scan : A brochure enables the person to have a quick scan of what it is about. Even if he does not read it more precisely, quick scan must help him to understand the goals and services of the company. What is the underlying concept and do the images help him to understand the strategy.
3. Interest of the viewer to decide to contact the company : If the brochure is so eye catching and excellently portrays company’s profile, does it actually convince the viewer to contact the company. This is the main reason why the brochure is made, to sell company’s name and to grab the audience.
The main objective of brochure is to understand the goal. Aims and objectives must properly be defined in order to design a proper brochure. Who is the target audience, what language they would understand, what is the imagery they would relate to.
Using too many colors in a brochure might not be a good idea since the essence is direct communication. Use of two or three background colors with the highlighted imagery would be simple yet effective. Maintain a great flow throughout the brochure, use harmonized images or thorough repetition or create a balance.
AriesPrint.com
UPrinting.com
PrintRunner.com
No comments:
Post a Comment